The Hispanic Public Relations Association (HPRA) Announces Call for Entries for 2025 ¡BRAVO! Awards
MIAMI, FL – May 20, 2025 – Today, the Hispanic Public Relations Association (HPRA) has officially opened a call for entries for the 2025 HPRA National ¡BRAVO! Awards. For more than a decade, the renowned industry recognition has served as an opportunity to highlight and amplify excellence in multicultural communications. The annual program honors the most impactful, creative, and culturally relevant communications campaigns executed by agencies, brands, and nonprofits across the country. Winners will be announced at the ¡BRAVO! Awards Gala scheduled to be held in Chicago, IL., on November 13, 2025.
This year’s theme, “Rooted in Purpose,” reflects HPRA’s commitment to honoring work that is grounded in cultural intention and driven by impact. It celebrates those who not only deliver results but do so by embracing and uplifting the richness of Latino identity, heritage, and influence.
“Now in its eleventh year, the HPRA ¡BRAVO! Awards stand as a reflection of our community’s historically deep roots and bold reach across the country,” said HPRA National President Sonia V. Diaz. “This program continues to elevate work that grows from culture, thrives on connection, and drives our industry forward with intention and pride.”
2025 HPRA ¡BRAVO! Awards Categories
Agency of the Year
Honors an agency that demonstrates business success through campaign work and internal excellence in talent development, culture, and revenue growth. Requires additional submission to another category.
Campaign of the Year
Presented to one standout campaign that showed innovation, creativity, and exceptional results.
Digital or Media Platform PR Program
Recognizes use of digital channels—including social media, blogs, podcasts, text campaigns, and websites—as a core part of a PR program targeting Hispanic/Latino audiences. Technology-specific product launches should be submitted under the Technology category.
Film, Music & Entertainment
Celebrates campaigns focused on productions (film, television, web, etc.), talent, or events in the entertainment space.
Healthcare & Nutrition
Recognizes initiatives promoting or raising awareness around health services, products, or public health issues.
Influencer Engagement
Honors campaigns that strategically engaged one or more influencers to connect with Latino audiences.
Integrated Marketing Communications Campaign
Campaigns must combine public relations with one or more other marketing disciplines (e.g., advertising, experiential, digital).
Internal Communications Program
Targets internal audiences such as employees or members, with goals around alignment, brand culture, or internal initiatives.
LGBTQ+ Campaign
Recognizes campaigns serving or supporting LGBTQ+ communities. Entries do not need to be exclusive to Latino audiences.
Lifestyle
Encompasses campaigns focused on food, beverage, beauty, wellness, fashion, or other lifestyle experiences that resonate with Hispanic/Latino audiences.
Multicultural PR Program
Programs designed to reach two or more cultural groups, with emphasis on authenticity and inclusion.
New Product/Service Launch
Campaigns or programs designed to introduce and promote new products or services to Hispanic/Latino audiences. Entries are judged on results directly tied to most effective use and return on budget.
Non-Profit Campaign
Open to non-profit organizations or agencies representing them, focused on awareness, engagement, or fundraising.
Public Affairs Campaign
Campaigns designed to influence legislation, policy, or public opinion.
Social Equity
Recognizes work addressing systemic inequities across health, education, wealth, media representation, or social justice.
Sports
Campaigns that promote teams, athletes, events, or partnerships within the sports sector targeting Hispanic/Latino fans and audiences.
Technology
Recognizes use of emerging technologies—AI, AR/VR, mobile platforms, digital tools—for engaging Hispanic/Latino audiences and delivering innovative communications.
How to Enter
All submissions must be submitted digitally through the official HPRA National ¡BRAVO! Awards platform. Campaigns will be evaluated by an independent panel of senior communications professionals from agencies, brands, academia, and non-profit sectors.
Entry Deadlines
● Early Bird Deadline: June 6, 2025
● Standard Deadline: July 11, 2025
● Late Deadline: August 8, 2025 (late fee applies)
● Finalists Announced: September 16, 2025
● ¡BRAVO! Awards Gala: November 13, 2025 in Chicago, Illinois
All campaign work must have been implemented between January 1, 2024 and March 31, 2025. To access the 2025 Awards Toolkit and begin your entry, visit: https://bravo.hprausa.org
For sponsorship or press inquiries, contact bravo@hprausa.org or visit www.hpra-usa.org.
About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information, please visit www.hpra-usa.org.
