HPRA Announces 2024 National ¡BRAVO! Award Winners

The organization celebrated the program’s 10th anniversary of recognizing the innovative work of communications professionals who are successfully engaging Hispanic audiences.

MIAMI, FL, [November 22, 2024] - The Hispanic Public Relations Association (HPRA) announced the 2024 National ¡Bravo! Award winners, recognizing the best multicultural communications teams and campaigns across the country. Emceed by bilingual journalist and content creator Astrid Rivera, the organization celebrated the program’s 10th anniversary which also honored industry leaders and its 2024 HPRA scholarship recipients. The event took place at The Biltmore Hotel in Coral Gables, FL on November 21, 2024.

UnidosUS, the country’s largest Latino civil rights organization, took home Campaign of the Year for its work in advocating for Florida Latino families for better healthcare access. Other big winners included H+M Communications and Boden Agency who took home three wins each.

The 2024 HPRA National ¡BRAVO! Awards celebrated excellence in multicultural storytelling in public relations and marketing while advancing positive narratives about Hispanics/Latinos in the United States. This year’s ¡BRAVO! Awards theme, “Building Legacy, Together,” focused on a decade of excellence in multicultural communications and our community’s collective commitment to forging legacies that will shape the future of our industry.

Full List of 2024 National ¡Bravo! Award Winners

• Campaign of the Year: UnidosUS and Zaid Communications | ‘Advocating for Florida Latino Families for Better Healthcare Access’
• B2B: Nielsen and d expósito & Partners | ‘Nielsen Drives Inclusivity and Representation in Media’
• CSR Communications Campaign: PepsiCo Hispanic Business Unit and BODEN Agency | ‘Juntos Crecemos: Supporting Small Businesses, Uplifting Communities’
• Digital or Media Platform PR Program: Aflac and RockOrange | ‘Remisión Con Una Misión (Remission with a Mission) Empowering U.S. Hispanics to Take Charge of Their Health’
• Entertainment: Film and Music: Warner Bros. Pictures and H&M Communications | ‘How Latine Pride Turned the First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office’
• Fashion & Beauty Campaign: Dove and Edelman | ‘#MyHairAMiModo’
• Food & Beverage: Northgate Gonzalez Market and ChavezPR | ‘Mercado Gonzalez’
• TIE: Healthcare & Nutrition: Aflac and RockOrange | ‘Remisión Con Una Misión (Remission with a Mission) Empowering U.S. Hispanics to Take Charge of Their Health’ AND Talento Unlimited | ‘Entre Mujeres LIVE! The Wellness Edition’
• Influencer Engagement: Warner Bros. Pictures and H&M Communications | ‘How Latine Pride Turned the First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office’
• In-House Team of the Year: NBCUniversal Telemundo Enterprises | Corporate Events & Telemundo Center Employee Experience
• Integrated Marketing Communications: Warner Bros. Pictures and H&M Communications | ‘How Latine Pride Turned the First Latino-led Superhero Film, Blue Beetle, into the #1 Film at the Box Office’
• Internal Communications: NBCUniversal Telemundo Enterprises | ‘2023 Women's World Cup Employee Engagement’
• Latin America Campaign of the Year: Converse and MGC Global Group | ‘Find Your Beat’
• Media/Virtual Event: TurboTax and Extrategic Culture | ‘Make Moves con TurboTax’
• Multicultural PR: McDonald's USA and BODEN Agency | ‘Tapping Hispanic/Latino Anime Culture through WcDonald's’
• TIE: New Product/Service Launch: NBCUniversal Telemundo Enterprises | ‘Los 50’ AND CAO Bakery + HeyDay Marketing and PR | ‘CAO Bakery New Market Expansion’
• Non-Profit Campaign: Con Mi Madre and Refuerzo Collaborative | ‘De todo Corazón: Reconociendo el Impacto Latino en Austin All Heart: Recognizing Latino Impact in Austin’
• Public Affairs Campaign: The Disneyland Resort and Communications LAB | ‘A citywide multiyear project of high stakes: DisneylandForward’
• Public Education: Wise and Zaid Communications | ‘Championing Transparency in the Financial Industry for Hispanic Communities’
• Social Equity: PepsiCo Hispanic Business Unit and BODEN Agency | ‘Juntos Crecemos: Supporting Small Businesses, Uplifting Communities’
• Sports: National Football League and Chemistry Cultura | ‘NFL Por La Cultura Campaign 2023-24’

This year's program also honored distinguished professionals who have championed multicultural communications and diversity, equity, and inclusion in the industry.

Journalist of the Year: León Krauze, acclaimed journalist and author, for his dedication to advancing Latino representation through storytelling​.

DEI Champion Award: Monica Bauer, PepsiCo Global DEI Officer, for her leadership in fostering equity across corporate spaces​.

Pioneer of the Year: Pedro Guerrero, founder of Hispanic Executive, for spotlighting Latino leadership and creating platforms like “The Latino Majority.” ​ President’s Award: Estuardo Rodriguez, CEO of Friends of the National Museum of the American Latino, for securing Congressional approval to establish the Smithsonian National Museum of the American Latino​.

Looking toward the future, HPRA also announced its national scholarship winners - each receiving a $2,500 scholarship. 2024 Scholars included Erick Bellido, University of Illinois, Chicago; Esmeralda Hernández, Arizona State University; Isabelle Marceles, Arizona State University; and Amaya Ruiz, Howard University.

The 2024 HPRA ¡Bravo! Awards were made possible thanks to the support of Aflac, H+M Communications, American Heart Association, Chemistry Cultura, Diversity Action AllianceUniversity of Florida, Edelman, Hispanic Heritage Foundation, Friends of the National Museum of the American Latino, The Museum of Public Relations, Telemundo, Noticias Newswire, Nuestro Stories, Moët Hennessy, Nielsen and the University of Florida.

For additional information regarding the Hispanic Public Relations Association, please visit www.HPRAUSA.org.

About the HPRA ¡BRAVO! Awards

The Hispanic Public Relations Association (HPRA) ¡Bravo! Awards is the premier event recognizing and celebrating multicultural marketing and communications excellence. Established in 2014, the ¡Bravo! Awards honor outstanding campaigns and initiatives that have significantly contributed to the industry, with categories spanning Technology, Healthcare, Food & Beverage, and more. The awards also spotlight individual achievements with honors such as Pioneer of the Year, Journalist of the Year, and Diversity & Inclusion Award. For more information about the HPRA ¡Bravo! Awards, please visit https://bravo.hprausa.org

About the Hispanic Public Relations Association (HPRA)

Founded in 1984, HPRA is the leading organization for Hispanic public relations practitioners in the U.S. Dedicated to recognizing and advancing Hispanics in public relations, HPRA offers year-round programs, professional development seminars, and networking opportunities. The HPRA Bravo Awards, one of the industry’s most anticipated events, highlights outstanding campaigns and initiatives. For more information, please visit http://www.hpra-usa.org.