Patrick Ford

Full-time Lecturer, University of Florida's College of Journalism and Communications & Former Burson-Marsteller Global Vice Chair

With more than 38 years of PR experience, Pat teaches corporate reputation, crisis management and corporate communications essentials at the University of Florida College of Journalism and Communications. He previously spent 28 years at Burson-Marsteller, most recently as worldwide vice chair for client service and chief client officer. His background in corporate reputation and issues management has helped companies in a wide range of industries build and protect the reputations of their corporate and product brands. He started his career as a local reporter in New Jersey and currently serves on several boards and advisory councils, including the Diversity Action Alliance, an organization dedicated to improving diversity, equity and inclusion in the public relations industry; the Institute for Public Relations, which focuses on "the science beneath the art of public relations"; the Plank Center for Leadership in Public Relations, which promotes mentorship; and the Museum of Public Relations.