Karina Martinez

Co-Founder and CEO of DRAFTED

Karina Martinez is the Co-Founder and CEO of DRAFTED, the leading media Latina sports culture platform since 2023. With a background shaped by her Paraguayan roots, Cuban-American upbringing, and identity as a queer Latina, Karina brings a unique, nuanced perspective to her work.

A seasoned entrepreneur and two-time founder, she specializes in building companies that serve under-celebrated communities through storytelling and inclusive business strategies.

Named one of HOLA Magazine’s Top 100 Powerhouse Voices in 2024, Karina is recognized for driving cultural innovation and meaningful representation in the sports industry.