2025 ¡BRAVO! Award Finalists

The 2025 ¡BRAVO! Awards Finalists (in alphabetical order)

BODEN Agency

• McDonald’s USA – McDonald’s x BODEN Agency: Uniting Abuela and Gen Z Through the Grandma McFlurry

CCOMGROUP INC. 

• Neutrogena – Ultimate Flag Football Mini Camp x
• Neutrogena Neutrogena Sun Portfolio – Neutrogena x Café Versailles: Making SPF Application as Habitual as Latinos' Daily Cafecito

Chemistry Cultura

• LiS: Latinos in Sports™ – LiS: Latinos in Sports™: Connecting Leagues, Teams and Brands with the Powerful Hispanic Fanbase
• Ozama Rum – Chemistry Cultura Launches Ozama Rum
• The FIFA World Cup 2026 Miami Host Committee – Miami’s FIFA World Cup 26™ Poster Reveal

d expósito & Partners (DEX)

• McDonald’s NY Metro Owners and Operators – McDonald’s Premios Héroes
• NYC Health + Hospitals – NYC Care Influencer Campaign
• Tajin USA – My Way to Tajin It! – The Tajinization of America

H+M Communications

• Sony Pictures – From Miami to the World: How the 305 Ignited Latine Turnout Nationwide and Made Sony Pictures’ Bad Boys: Ride or Die a Box Office Champ

Hispanic Heritage Foundation

• Fritanga Podcast

League of United Latin American Citizens (LULAC)

• Latino Voices Online: Fighting Inequity with Authentic Latino Storytelling

Mixte Communications

• Appleseed Network – Moving the Needle – No Matter the Soil
• Father Joe’s Villages – Homelessness is a Human Story

NBCUniversal Telemundo

• 2024 Paris Olympics Internal Communications Campaign
• Telemundo Academy
• Mujeres Imparables: Be Unstoppable

Republica Havas

• Amigos For Kids – The Missing Review

The MRKT

• Warner Bros. – Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact

Twin Minds Media

• HITN – ¡Tú Cuentas! Cine Youth Fest 2024
• Latinas in Tech – Latinas in Tech Summit 2024

AGENCY OF THE YEAR

• Chemistry Cultura – The Formula to Ignite Culture
• H+M Communications – Winning with Purpose: How H+M Communications Delivered More, Won More, and Set the Standard
• The MRKT – Diverse Forward Marketing

Methodology

Campaigns conducted between January 1, 2024 and March 31, 2025 were eligible for consideration. Finalists are selected from submissions ranking in the top 75th percentile of their categories. Each submission was scored on a 1-5 scale across twelve evaluation pillars, including goals and objectives, strategy, resources, budget efficiency, originality/creativity, and outcomes. Agency of the Year finalists are evaluated on business growth, employee/client retention, talent development, and industry-wide engagement.

Each submission was reviewed by three judges, with Agency of the Year scored collectively by each of the 17 judges in this year’s jury pool. The judging panel represented brand, agency, media, industry, and academia, ensuring that finalists were evaluated with diverse expertise and according to criteria of innovation, impact, and overall excellence.

¡BRAVO! Awards Honorees are nominated by the event committee and approved by the national board of directors.